Shaping Strategy with Data & AI

Hello! My name is Thanh (Randy) Bui and I’m a Management Information Systems major with a focus in Data Analytics, leveraging AI, machine learning, and advanced data systems to turn information into strategic insight. I bring experience in building data-driven solutions that improve efficiency and decision-making, along with strong interpersonal skills that enable effective collaboration with teams and stakeholders

Professional Background

    • Optimized property management operations by streamlining vendor coordination, reducing maintenance turnaround times by 20%, and improving guest satisfaction ratings across multiple Airbnb units

    • Implemented cost-effective supply chain strategies through AI-powered contract evaluation, cutting operational expenses by 15% while ensuring reliable property upkeep and guest services

    • Designed and executed data-driven digital marketing campaigns leveraging AI-powered analytics tools to optimize ad performance, track consumer behavior, and increase engagement across multiple platforms

    • Applied advanced marketing analytics and machine learning models to uncover growth opportunities, refine targeting strategies, and deliver actionable insights that guided executive decision-making

    • Developed web platforms and digital advertising campaigns that enhanced client operations and visibility, improving efficiency by 15% with data-driven automation

    • Directed growth strategies that expanded client market reach by 25%, leveraging AI-powered analytics and targeted marketing to drive long-term success

Experience

    • Built a relational database for a local bakery business, improving operational efficiency in tracking suppliers, products, and orders by an estimated 30% compared to manual record-keeping

    • Developed SQL queries to identify best-selling products and customer trends, showcasing how data insights could boost sales and customer satisfaction by 20% in a real business setting

    • Developed an interactive Tableau dashboard using 235,000+ EV records to help a local dealership track adoption trends by county, improving decision-making efficiency by an estimated 25%

    • Analyzed growth by model year and manufacturer, uncovering sales opportunities that could boost targeted marketing impact by 15%

Projects

    • Raised over $5,000 in funds toward the Night in Saigon event held by VSA by building strong relationships with local businesses, showcasing excellent communication and negotiation skills

    • Served as a mentor engaging in community outreach to new general members, fostering an inclusive and comforting space that encouraged long-term participation and engagement within the organization

    • Coordinated health education initiatives by organizing over 15 workshops annually, distributed educational materials to over 500 students, collaborated with local schools to promote wellness and preventative care

    • Organized fundraising and charity events, raised over $3,000 to support dental health initiatives and educational programs for underserved children, while promoting global healthcare through donations to communities in need

    • Collaborated with industry leaders and faculty to align the MIS curriculum with current employer needs, ensuring the program remains relevant and effective

    • Contributed to the development of the student portal, enhancing UX and accessibility for the MIS students

    • Managed database integrity by maintaining accurate records, applying normalization, and ensuring reliable information access for members.

Leadership